We always talk about putting the consumer at the heart of your strategy. But what is a consumer? He is more that his nationality, his age, his revenue... New technology and globalization are driving new types of demands and behaviors.
So the right questions are: how to adapt your company to this changing population? And how to re-enchant the experience throughout their shopping journey?
Isn't it what we call the "New Retail"?
Brian Wong, Vice President and Director Global Initiatives & AGLA, Alibaba Group